Introduction Let me tell you about the time I almost lost $15,000 in course sales because I was too "nice" to use FOMO tactics. Yeah, you read that right – fifteen grand down the drain because I thought creating urgency was somehow manipulative. I had this amazing online course

Introduction I'll never forget the day I realized we'd lost $47,000 in annual recurring revenue from customers who could've been saved. That's when it hit me – we were playing defense when we should've been playing offense with customer retention. My SaaS company was

Introduction I remember when my agency signed a $250,000 deal with a celebrity influencer for a year-long campaign, only to have them post controversial content that tanked our client's brand reputation overnight? Yeah, that was a fun conversation with the CEO. That disaster led me down th